Myo Life

Transcript

Hey, I'm Carmen and welcome to Myo Life. That's short for my Outrageous Life, which is exactly the kind of life I get to live since I found the courage to ditch dental hygiene and build a life I'm bonkers about as a myofunctional therapist and entrepreneur. Here you will find all the things myo business and how to build a life that you, too, are bonkers about. I'm very happy you're here. Shall we dive in?
Here's a wild idea. What if marketing didn't suck? And what if writing content actually felt easy, fun even? This is Carmen, and in this episode, I'm showing you how to use AI to create content that actually speaks to your dream clients, the ones that you love working with. Actually speaks to your dream clients, the ones that you love working with, not the ones who drain your battery. If you are tired of posting into the void and wondering why nobody is biting, this one's for you, my friend. Grab your coffee and let's go.
Today we're diving into something that could save you hours and I have that in capitals, my friend. It can save you hours and hours of time, boost your visibility and make marketing way less painful—how to use AI to speak directly to your dream clients.
If you've ever stared at a blank screen, wondering what the heck to post, or felt like you were yelling into the Instagram abyss with nobody biting, this one, yes, is for you. We are going to talk about how to stop marketing like a generic robot and start connecting like the powerful, life-changing practitioner you are.
Spoiler alert. AI is going to help, but first let me give you a pro tip. Before we dive all the way in, let me tell you that a lot of people want to skip this step, but pay the $20 per month for ChatGPT+. It's a paid upgrade, yes, but it is a thousand percent worth it. Why is that? Because when you upgrade, you get access to GPT-4, the version that actually understands nuances, writes like a human and doesn't spit out generic fluff.
You can also create custom GPTs, which is like having your very own AI intern, who knows your business, your vibe, your ideal client, everything. You can train it literally, feed it your bio, your services, your tone of voice, your favorite phrases, and it will start writing like you, not like some robot that swallowed a textbook.
Like you, your beautiful personality, okay, just like you. And that, my friend, is where the magic happens. And also, stay to the end. And I'm going to tell you about an exciting workshop that I will be teaching soon on this exact topic. All right, my friend, let's get into the juicy stuff.
You sit down to write a post and suddenly you feel like you have forgotten how to form sentences. You second guess every word. You wonder is this too clinical, is it too fluffy? Will anybody even care? And then you bail. So you stop, you post nothing, or worse, you post something that's safe, totally vanilla, totally forgettable, and your ideal client scrolls right past it.
Oofta, what's the issue? You're trying to talk to everybody, so you end up speaking to no one. Your message is vague, your tone is unsure, and it's not your fault. Maybe nobody has taught you how to market yourself, let alone to do it with confidence and clarity. Total shameless plug here. But if that's you and if you didn't train with me, then maybe you don't know that. But if you did, you know how to market yourself. Okay, so there's that, all right.
The deal is you don't need to be a copywriter. You don't need to take a 12-week course on marketing psychology. You just need to know three things: who your dream client is, what they're struggling with, and how to speak to them in their language. And that's where AI, like ChatGPT, becomes your secret weapon. AI can help get into your dream client's head, clarify your message, and make your post land. You just need to find the right prompts.
Okay, so let's walk through it. I'm going to give you an AI prompt that you can steal today to generate content that actually connects. So let's say you specialize in helping kids with chronic mouth breathing. Your dream client is going to be a tired, overwhelmed mom who just wants her kid to sleep through the night and stop waking with dry lips and dark circles under the eyes. Okay, so here's your prompt:
Act as an expert myofunctional therapist who helps tired moms of mouth-breathing kids. Write three Instagram captions that speak directly to a client struggling with chronic congestion and poor sleep. Keep it conversational, empathetic and under 150 words.
Okay, now, obviously you can change that up, but there you go. So you are going to get something. Sometimes you need a few iterations, okay, but then watch the magic.
Here's another example. Let's say you help adults who clench and grind. So your prompt might be:
Act as an expert myofunctional therapist who works with high achieving women in their 30s and 40s who struggle with TMJ pain and tension headaches. Write a social media post that feels validating and encourages them to book a consult.
So the key here is specificity and AI can help you get there fast.
And if you want bonus points, if you want more help, you can ask AI to give you headline options, suggest hashtags. You can ask them to rewrite it in your brand voice and you can actually have them create a real script.
Okay, the nice thing about your brand voice is when I was talking about upgrading to the $20 a month package, like you get to train your GPT and you give—right, like I have put input, writing examples and different things. So if I get a response from AI that doesn't sound like me, I literally can say is this written in the tone of Carmen? And sometimes you know she'll say, no, you're absolutely right, I can do better. Here's another iteration.
Okay, so you never have to take it just on the first go round. You don't have to be happy with that. You can always say, hey, this is good, but can we make it better or can we get more specific, or can you give me three more options?
Okay, so challenge time. I want you to go open your ChatGPT after this episode and plug in one of these prompts and work on it. Tweak it for your dream client. Then find me on social and post what it gives you. Don't overthink it, don't edit it into oblivion. Okay, of course, you want to make it your own, so you can make some tweaks here and there and then post it.
Okay, the point isn't perfection, it's connection. You're not trying to sound smart, you're trying to sound relevant and helpful. You want someone to understand what you're saying. You want them to think that you are going through their exact situation. You're in their head, you are the solution. Okay, so this is just a great place to start.
Now, if this episode gave you a light bulb moment, imagine having a whole system for this and knowing exactly what to post, when to post it and how to make it resonate, without staring at your phone or your computer for hours. You do not need more time. You do not need more tools, but you need to utilize the ones that you have access to, and AI is one of those.
So I alluded to this at the beginning when I said hey, stick around. So if you're multitasking, come back to me because I am working on a brand new workshop to help you use AI to attract your easiest clients, the ones who say yes quickly, the ones who refer their friends. If you want early access, just keep on listening to the podcast and you're going to get those details. Okay, we're finalizing those and we will be announcing them soon.
That is it for today. So you have homework. This was a shorty. I want you to spend some time playing with AI and then start creating content that you can speak directly to your dream clients.
So remember, in the last episode, I talked about how to use the three E's to create content that connects. Now you are going to use chat to help you talk directly to your ideal customer.
Okay, so do it, do the work. You will absolutely fall in love with it. My opinion on chat is, or on AI is it's not going away, so you might as well get into it. If you can't avoid it, get into it.
So that is it, my friend. Go play with some AI, start speaking directly to your dream client. Go be amazing, build a life that you were bonkers about, and I will be back soon with some more Myo business. Goodness. See you then. Bye for now.